The Ultimate $5,000,000
To promote the new $50 scratch-off, I leaned-in hard on the “you won’t know, but there will be signs” trend to create a wish-fulfillment menagerie.
Wow that’s what I call winning!
For the $2 scratcher targeting aging millennials and Gen X-ers, I went full nostalgia with a Now That’s What I Call Music parody. I wrote 3 songs that subtly promote the scratch off and made them come to life with an AI tool.
WELLPLAYED OHIO
I was part of the team that launched the Lottery’s Responsible Gambling intiative, WellPlayed Ohio. For the campaign launch, I wrote 2 OLV spots, radio, OOH, and more digital than I count.
